Big impact for SBS

Scottish Building Society had a simple aim – to grow membership, raise product awareness and compete with larger Building Societies, with a particular focus on affluent 40–60-year-olds. Driven by a data-first strategy, we implemented a campaign incorporating a modern search optimised website redesign, SEO, audience centric content strategy and targeted PR, which saw traffic increase by 226%.    

226% +

Increase in website traffic

225 +

additional page one key words

63 > 42 +

Average keyword position

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