Driving change with Positive Planet

Search built for sustainability

Positive Planet is a sustainable business advisory offering services including Carbon Literacy Training, Carbon Reduction Plans & Net-Zero Consultancy. Adopting a keyword strategy by using a full-funnel approach which captured users searching in the early stages of the customer journey, BIG delivered a full Google ads overhaul, meeting KPIs to increase engagement, improve conversions and reduce CPA.

56% +

Increase in conversion rate

80% +

Increase in ad CTR

33% +

Decrease in CPA