Services / Public Relations

Public Relations

One headline can boost sales and reputation, one rumour can knock them flat. At BIG, we turn that reality to your advantage. We blend newsroom instinct with data insight to uncover stories editors want to publish and audiences want to share. The result? Coverage that drives search traffic, builds trust and earns authority money can’t buy. Each story links to clear metrics – share of voice, sentiment, leads – so PR moves from “nice exposure” to a proven growth driver. 

Why we do PR

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Public relations is the credibility engine behind lasting brands. Independent coverage tells buyers, investors and talent you are worth their time. Strong PR: 

  • Builds credibility fast. Trusted media coverage shows buyers, investors and talent you’re worth their attention 
  • Protects reputation with clear, timely communications that keep the narrative on your terms when scrutiny hits 
  • Turns complex messages into human stories people remember and share 
  • Shortens sales cycles, warming prospects before the first contact 
  • Attracts partners and investment by proving value in trusted outlets 
  • Maximises your marketing spend, complementing paid reach with earned influence and lasting authority 

How we do PR

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Our team of experienced and creative communications experts come from a range of backgrounds including journalism and public affairs and can support you whatever form your PR challenge takes. 

  • Newsworthy storytelling – crafting the narratives that journalists want to cover 
  • Media relations and digital PR – data-led stories and reactive newsjacking that earn coverage and high-authority links 
  • Thought leadership – ghostwritten articles, podcasts and speaker slots that position your leaders as trusted experts 
  • Crisis communication – scenario planning, 24hour response and reputation repair 
  • Stakeholder and community engagement – outreach that influences policy and builds local support, creating advocates and allies 
  • Media and speaker trainingpractical coaching for confident interviews, panels and presentations 
  • Integrated amplification – PR, SEO, social and paid working together to extend reach and track conversions 
  • Realtime reporting – coverage, share of voice, sentiment, traffic and leads that make a difference to your business 

Results we deliver

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  • Tier one coverage in outlets your audience trust 
  • Share-of-voice growth over direct competitors 
  • Positive sentiment maintained even in challenging moments 

PR that earns attention, builds influence and drives growth – that’s the BIG way.

250+

thankful clients from all over the World

104K+

Successful projects done and maintained

100+

startups start their path with us

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120 +

team members. We are BIG

653K +

An Integrated Communications Agency.

997K +

From our early years in the noughties, BIG has grown into a fully integrated communications agency

689K +

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