Services / Media Training

Media Training

At BIG, we equip your spokespeople with the skills, messages and confidence needed to perform under pressure. We offer everything from informal half-day sessions for less experienced delegates to a full-day set of challenging exercises for board executives. In addition to coaching delegates in the most relevant techniques, all our courses provide transferrable skills. 

Why we do Media Training

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This goes beyond protecting your reputation and meeting expectations of accountability. Every time your leaders – or even your wider team – talk to a colleague, customer, journalist, politician or other stakeholder, there’s an opportunity to take a step forward in achieving your bigger organisational goals.   

Our training:   

  • prepares leaders for any event where they may face questions 
  • protects reputation by teaching message control and bridging techniques 
  • turns complex topics into simple soundbites that stick  
  • reduces anxiety, so spokespeople focus on impact not nerves 

Well-coached voices keep your story front and centre, even when questions get tough. 

How we do Media Training

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  • Discovery call – agree objectives, scenarios and target outlets 
  • Message refinement – shape three key points and proof that back them up 
  • Interview simulation – realistic TV, radio and press setups  
  • On-camera playback – review delivery, body language and tone for instant learning 
  • Crisis media training – hostile interview drills that build resilience and control 
  • Remote interview prep – tips and tech setup for webcam and podcast appearances 
  • Follow-up coaching – refresher sessions and feedback after real interviews 

Results we deliver

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  • Clear, concise answers that land key messages first time 
  • Confident spokespeople ready for live or prerecorded media 
  • Reduced risk of misquotes and negative headlines 

Media training that builds confidence, protects reputation and amplifies your story – that’s the BIG way. 

120 +

team members. We are BIG

653K +

An Integrated Communications Agency.

997K +

From our early years in the noughties, BIG has grown into a fully integrated communications agency