People buy from people they trust. Influencer marketing taps into that trust at scale, giving brands: 

• instant access to new, highly engaged audiences 

• social proof that cuts through ad fatigue and scepticism 

• authentic storytelling that makes features feel like benefits 

• a bank of creator content you can repurpose across paid and owned channels 

• real-time feedback on what resonates, guiding future product and comms decisions 

When credibility, reach and speed all matter, influencer partnerships deliver more punch per pound than traditional celebrity or display spend. Whether you’re looking to work with micro-influencers, big hitters, TikTok stars or Instagram trend-setters, at BIG we hold the relationships to help you do this. 

• Audience and platform analysis – define who you need to reach and where they scroll 

• Creator discovery and vetting – shortlist influencers whose values, tone and metrics fit your brief 

• Contracting and compliance – clear deliverables, usage rights and ASA adherence baked in from day one 

• Creative collaboration – brainstorm concepts, storyboards and calls to action that feel natural to each channel 

• Paid amplification and whitelisting – boost top-performing posts with media budget to scale reach and return on ad spend  

• Performance tracking – unique links, discount codes and platform data stitched into live dashboards 

• Post-campaign insight – learnings shared with your team, so each activation lifts the next 

• Reach and impressions that meet or beat agreed targets 

• Engagement rates that demonstrate the authentic connection being achieved 

• Clicks and sales traced directly to influencer content 

Influencer marketing that feels authentic, moves metrics and proves its worth – that’s the BIG way.