For more than two decades we have promoted iconic whiskies like The Macallan, driven nationwide coverage for Aldi Scotland and scooped awards such as Best Marketing Campaign at the Fresh Produce Awards for AVA Berries. We have helped vegan start-ups crack new categories and guided established producers through rebrands and retailer listings. That mix of luxury, challenger and mass-market insight – plus strong links with trade, consumer and influencer media – means we know exactly how to plate up news that editors and shoppers cannot ignore. 

Positioning your product for your target audience is a skill worthy of a Michelin star. We work closely with our clients to create the right mix of activity to build brand awareness, encourage trials, and drive sales and loyalty. 

Need a launch that sells out, a PR push that shifts brand perception or a digital strategy that powers repeat purchase? We blend creative campaigns, global and trade PR, social, PPC and influencer marketing into one joined-up plan. Every tactic is built on audience insight, tracked against sales and shelf space, and tweaked in real time to keep you ahead of taste trends – from vegan innovations to the latest fake-away craze.  

With BIG on your team, your brand moves from crowded shelf to first choice.