Constantly shifting economic, societal and political pressures make the education sector an exciting area for our BIG teams to excel. For more than two decades we have promoted independent schools, colleges and world-ranked universities. Launching innovation centres, branding scholarship programmes, spotlighting wellbeing initiatives – our work has appeared on prime-time news, front-page features and TikTok feeds alike.  

Those campaigns boosted open-day registrations, filled specialist courses and strengthened partnerships between academia and industry. And for the more challenging situations faced by all education institutions, we’re experts at protecting reputations too. 

Whether you need to grow international enrolments, engage employers or refresh your brand, we deliver.  

Our integrated team provides strategy, PR, SEO, paid search, social, display advertising and public affairs under one roof.  

We pinpoint what makes your institution unique, craft messages that resonate with each target market and track every click, enquiry and application back to our activity, giving you a clear view of return on investment and a full pipeline for the year ahead. 

It’s not just running advertising campaigns. There’s a full curriculum of activities that can be called in to play in the education sector, such as: 

• promoting the launch of new innovations at schools with newspaper and television coverage 

• highlighting the wellbeing activities of schools and universities with strong visuals and video content 

• launching, branding and promoting independent school scholarship programs 

• and much more. 

Our top-of-the-class team works closely with you to make sure you’re highlighting strengths, clearly differentiating yourselves in the market and identifying and reaching target audiences in the best way possible. 

We also understand that one incident or issue, past or present, can undermine a hard-won reputation if not handled properly. Our counsel and practical support to institutions in the spotlight provides them with the sensitive and effective handling they need in the most challenging moments.