Fuelling excitement for the Sir Jackie Stewart Classic

We delivered a digital marketing and PR strategy for the Sir Jackie Stewart Classic (SJSC) to drive ticket sales and raise awareness of Scotland’s biggest new motoring event and its charitable cause, Race Against Dementia. Using paid and organic social across Facebook, Twitter, Google and YouTube, plus national PR, we reached car lovers and local audiences alike. We also created a itison offer, TV ad and radio spot. The result? 169 pieces of coverage, 103 million opportunities to see or hear, and 5.5 million reached through paid social.