The goal was to create a flexible visual system that could evolve throughout the year, keeping the campaign fresh while maintaining a strong, recognisable identity.

Drawing inspiration from the parkland setting, we developed a clean brand identity using earthy greens and soft browns, enhanced by accent colours that shift with the seasons. This approach ensured the campaign remained relevant and visually engaging all year round.

High-end photography was key to the execution. Close-up shots of natural textures, foliage and plant life were paired with sweeping views of the landscaped grounds to highlight the harmony between the homes and their environment. These visuals can be updated easily to reflect seasonal change, giving the campaign lasting flexibility without compromising on quality.

Beyond the core creative direction, we delivered a full suite of campaign materials, including PR, brochure design, signage and out-of-home advertising. Every touchpoint was carefully considered to maintain a cohesive, premium feel that reinforces Jordanhill Park’s identity as a place where modern living and nature go hand in hand.