Reputation takes years to build and only hours to lose. That’s why effective crisis communication matters. 

Done right, it: 

• controls the narrative fast, before speculation takes hold 

• protects share price, sales and stakeholder confidence at critical moments 

• demonstrates transparency and accountability to regulators and the media 

• keeps employees informed so the internal story matches the external line 

• speeds up recovery time, allowing marketing and operations to return to normal sooner 

In short, a planned response beats a panicked one every time. 

Our emergency response specialists are among the most respected and experienced people in the UK.  

• Risk audit and bespoke scenario planning – identify threats, rank impact and prepare response playbooks 

• Crisis contact matrix – clear roles and 24-hour contact lines direct to our senior consultants 

• Robust media training and coaching – to ensure you’re ready to respond if the worst happens. 

• Key message and holding statement library – ready to issue copy for likely issues 

• Media monitoring and social listening – real-time alerts on coverage, sentiment and misinformation 

• Unrivalled media contacts – our hard-won and long-established reputation for integrity, honesty and confidentiality makes us trusted by our clients and media contacts alike 

• Rapid media response – press office support, interview coordination and statement issue within agreed timelines 

• Stakeholder and regulator liaison – briefings for customers, suppliers, authorities and investors 
• Post-incident review – impact analysis, lessons learned and plan refinement for future resilience 

We’ve helped hundreds of clients manage and mitigate a myriad of business-critical situations. From our founding board members to senior directors, we have decades of major incident experience under our collective belts. 

• Accurate, consistent coverage that reflects your key messages 

• Reduced negative sentiment and faster return to positive media tone 

• Stakeholder reassurance that maintains trust and business continuity 

Crisis communications that prepare, protect and recover from mature senior counsel – that’s the BIG way.