Services / Public Affairs

Public Affairs

Policy can open doors – or close them fast. At BIG, we help you get ahead of the agenda before it defines your future. Our experienced public affairs team blends political insight with sharp storytelling to solve problems, shape decisions and reduce risk. We map influence, brief effectively and build coalitions that move opinion. The goal? make decisionmakers understand your value and back your ambitions for communities, customers and the economy. 

Why we do Public Affairs

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Never has the saying ‘the rest is politics’ been more wrong. Whether or not organisations welcome this, everything is politics. The impact of covid showed in sharp relief. Pandemics aside, nearly every organisation will face a moment where policy engagement is essential. From shaping new rules or legislation to unlocking a development opportunity you need the right people onside at the right time. Done well, public affairs: 

  • spots risk early, so you stay on track 
  • builds and protects your reputation as a credible, solutions-focused voice 
  • strengthens relationships across parties, governments and local authorities. 
  • shapes outcomes before they’re set in stone 
  • protects reputation by demonstrating transparency and social value to stakeholders and media 

With more decades of experience between them than they’d care to admit, our public affairs experts can help you navigate government complexity with confidence.  

How we do Public Affairs

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Public affairs? Political consulting? Lobbying? Call it what you like, public affairs only works when it’s smart, strategic and disciplined. 

Political monitoring – daily reports on debates, questions and policy moves that matter to you 

  • Stakeholder mapping – pinpoint allies, gatekeepers and decision makers 
  • Parliamentary engagement – Briefings, events and visits that turn contacts into advocates 
  • Consultation support – persuasive, evidence-led submissions that shape policy drafts in your favour 
  • Campaign development – focused messaging and activation when public pressure helps your case  
  • Media alignment – Press and policy working together to shape the narrative 
  • Crisis and issues support – Fast action when policy if or politics threaten your reputation. 

 

Results we deliver

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  • Policy shaped by your data and expertise 
  • Decisions that unlock growth, funding and opportunity 
  • Relationships that establish credibility locally and nationally 

Sharp thinking, clear strategy, real engagement – that’s the BIG way. 

120 +

team members. We are BIG

653K +

An Integrated Communications Agency.

997K +

From our early years in the noughties, BIG has grown into a fully integrated communications agency