When a prospect types a need into Google, they are ready to act. PPC is the fastest route to that intent. It: 

• Puts your offer above the fold at the exact moment of decision 

• Gives clear cost control so you invest only in profitable keywords 

• Delivers data fast, feeding insight back into SEO, content and product teams 

• Lets you switch on new markets or campaigns in hours, not months 

• Provides measurable revenue, allowing marketing to prove value in board language 

For marketers targeting growth without guesswork, pay-per-click advertising is essential. 

Paid search offers a unique digital marketing strategy that positions your brand in front of your target audience while they actively search for your products or services. 

We’ll work closely with you to truly understand your business and how your audience searches online.  

• Account audits – remove waste, restructure by intent and boost Quality Score 

• Keyword research – align match types and negatives to maximise coverage and control 

• Ad copy and asset testing – responsive search ads, extensions and dynamic headlines that lift clickthrough 

• Smart bidding – CPA or ROAS strategies trained on real conversion data 

• Shopping and Performance Max – optimised product feeds and creative that drive ecommerce sales 

• Display, Demand Gen and YouTube – remarketing and prospecting that keep your brand top of mind 

• Landing page insight – recommendations that improve relevance and conversion rate 

• Live dashboards – daily cost, conversion and revenue reporting connecting Google Ads, GA4 and CRM 

• Cost per acquisition down, qualified leads up 

• Improved return on ad spend  

• Impression share gains that push competitors off page one 

PPC that captures intent, controls spend and drives revenue – that’s the BIG way.