Often over-shadowed by external communications, internal comms are just as vital to the marcomms mix. In today’s world where employees choose employers as much as the other way around, talent can be hard to find and hold on to. People are influenced by so many external factors, making internal comms increasingly essential. When people understand the vision, they work smarter and stay longer. Truly excellent internal comms: 

• gives employees clarity on where the organisation is heading and why it matters 

• boosts productivity by linking day-to-day tasks to bigger goals 

• protects culture during change projects such as mergers, restructures or new systems 

• strengthens retention as staff feel informed, valued and heard 

• turns colleagues into brand advocates who share successes on social and with customers 

Great brands start on the inside; internal communications lights the way. 

The same principles of external comms apply to your internal stakeholders. It’s all about understanding your audience, setting objectives, refining the message and then getting it out to your employees through the right channels at the right time. 

That’s where BIG’s creative curiosity comes in. We’ll work with you to understand exactly the challenges you’re facing and help craft the perfect solution to deliver your message in the most appropriate way. 

• Insight mapping – surveys, focus groups and channel audits to find gaps and opportunities 

• Message framework – clear narrative, tone and key points that leaders and managers can deliver with confidence 

• Multi-channel planning – internal stories, video, live streams, toolbox talks and digital signage matched to onsite and remote teams 

• Campaign creative – graphics, animations and storytelling that make strategy and change feel human and memorable 

• Leadership coaching – media training so senior voices inspire not confuse 

• Measurement and optimisation – detailed reporting that tracks reach, engagement, sentiment and action so we can refine fast 

• Engagement scores rising in annual surveys 

• Faster adoption of new processes and systems, cutting transition costs 

• Lower staff turnover as communication drives connection and purpose 

Internal communications that inform, inspire and unite – that’s the BIG way.