Services / Display Advertising

Display Advertising

The digital world is crowded, but the right creative in the right spot can cut through the noise. BIG’s display advertising experts combine smart audience data with standout visuals to put your message where it matters. From prospecting banners that spark first clicks to dynamic retargeting that seals the deal, every placement is set up to move buyers closer to purchase. 

Why we do Display Advertising

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Display advertising is your brand’s chance to get noticed long before a search query. Done well, it: 

  • turns passive browsers into curious visitors with eye-catching creative 
  • supports lead generation and ecommerce by retargeting warm prospects at the perfect moment 
  • scales reach quickly – ideal for product launches and seasonal campaigns 
  • allows you test messages, offers and audiences, then feed winners into other channels 
  • builds top of funnel awareness in markets where organic or social reach alone won’t cut it 

For marketers chasing both reach and measurable returns, programmatic display is the missing piece. 

How we do Display Advertising

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We start by profiling your ideal customers using a mix of first-party data, third-party research and insights from past campaign success. Then we turn those insights into precise targeting through our programmatic platforms, delivering the right display ad to the right audience at the right time. 

  • Audience and platform planning – demographically, contextually and behaviourally matched segments across Google Display Network, DV360 and major ad exchanges 
  • Creative production – HTML5 banners, motion graphics and static assets sized for every placement and optimised for speed 
  • Programmatic buying and smart bidding – real time auctions using CPM or CPA goals tuned to your funnel 
  • Dynamic remarketing – personalised ads that update with the products or content each user viewed 
  • Brand safety and fraud protection – strict whitelists, viewability standards and continuous monitoring 
  • A/B creative testing – headlines, colours and calls to action rotated to lift click-through and conversion rate 
  • Integrated reporting – live dashboards showing impressions, clicks, view-through conversions and assisted revenue 

Sprints run monthly, so budget follows the best performing creatives and audiences without delay. 

Results we deliver

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  • Impressions that reach millions without wasting spend on irrelevant sites 
  • Click-through-rate lifts after creative and audience optimisation 
  • View-through and click-through conversions tracked, proving display’s role in revenue generation 

Display and programmatic advertising that grabs attention, guides intent and pays its way – that’s the BIG way. 

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From our early years in the noughties, BIG has grown into a fully integrated communications agency