Your customers spend hours on social feeds, scrolling, searching and shopping. If your brand isn’t present, relevant and responsive you miss the moment that matters. An intelligent social media strategy: 

• Puts your story into the daily scroll, building awareness where your audience’s attention lives 

• Builds trust through consistent, human conversation – not just posting for the sake of it 

• Drives qualified traffic to your website, news feeds or social channels 

• Gives real time insight into what audiences think, need and share 

• Delivers cost efficient reach through precise, data-driven targeting 

• Continuously tests algorithms and trials new forms of content 

From product launches to service renewals, social media delivers the speed and scale required to reach your audience where they spend their time. 

• Channel audit and strategy – benchmark performance, map objectives and define a clear, data-led social media approach supported by both paid and organic activity 

• Content planning and creation – writing compelling copy supported by design, motion and UGC that spark saves, shares and conversation 

• Community management and social listening – engaging with your audience, while monitoring sentiment and surfacing real-time insight through active social listening 

• Paid social advertising – audience building, creative testing and smart bidding across Meta, TikTok, LinkedIn, X and Pinterest 

• Influencer and creator partnerships – authentic collaborations that expand reach and add social proof 

• Always on optimisation – weekly performance tuning to lower cost per result and lift engagement rate 

• Integrated reporting – live dashboards tracking followers, engagement, sentiment, traffic, leads and ROAS 

Everything runs in monthly sprints, so strategy stays agile and success is always measurable. 

• Growing your followers by attracting the audiences that matter most 

• Engagement rate that beats platform benchmarks and lifts sentiment 

• Traffic, leads and revenue from paid and organic social tracked in GA4 

Social that earns attention, builds community and drives conversion – that is the BIG Partnership way