Turning clicks into customers

Working with the Scottish Building Society, we launched a digital campaign using Meta and Google Search to raise awareness and drive conversions for the Fixed Rate E-ISA account. On Meta, bold visuals and sharp messaging sparked interest. On Google, high-intent searches led customers straight to the Scottish Building Society offer. Together, the channels worked to turn awareness into action, improving sales for these key financial products.   

421%

Increased lead generation

77%

Reduced CPL

83%

Increased CVR

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