Increasing ticket sales for Aberdeen FC

Reaching fans. Selling seats

BIG helped to manage a range of digital advertising campaigns to promote the sale of 2023-24 season tickets at Aberdeen FC – showcasing the new tickets available for purchase to Aberdeen fans. Our campaign incorporated adverts on YouTube, Google Search, Discovery and Display to ensure the club’s new offer achieved the highest visibility with its supporters. To ensure we reached fans across the country, ads also targeted Scotland with some refined Aberdeen radius targeting around the city.

1.3M +

Impressions from ads

7,496 +

Clicks to landing page

170 +

Sales generated from campaign