Why we shouldn’t write off newspapers
As a former journalist I couldn’t help but watch new BBC...
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Stunts, activations and the return of participation: how brands win in 2026
As we kick off a new year and think about...
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Why the most effective campaigns are built around one clear, connected thought
There’s a pattern I’ve noticed over the years. The campaigns...
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10 trends brands should care about in 2026
Trends matter because they explain why people are changing, not...
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UK housebuilding in 2026: Why telling your story matters more than ever
January is always a natural time to pause and look...
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Your website ranks on Google. ChatGPT can’t see it.
Your website may look healthy on Google today, but that...
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A brand without a North Star is just a logo with opinions
There are a lot of brands that look good. Strong...
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Why user-generated content isn’t just nice to have… it’s your most powerful creative asset
When I look back at my years running a creative...
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The secret to better results is creative with a backbone
So, you want to get an extra 10% out of...
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Beyond the strike price: telling the story of the UK’s CfD revolution
For those in the renewable energy sector, the Contracts for...
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B2C. B2B. Forget the label – marketing’s always been B2H
For years, marketers have repeated the line: “we’re not selling to...
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What the UK’s upcoming North Sea strategy could mean for industry
The UK Government’s long-awaited North Sea strategy is expected to...
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