Advancing the case for a railway station

Winchburgh is one of the UK’s most significant new town developments in a generation, led by Winchburgh Developments Ltd, with a focus on enhancing public transport for residents. BIG transformed its technical business case into a clear and compelling report, making a strong argument for a new train station. We also launched a coordinated campaign and microsite, making it easier for residents to contact their MSPs, generating over 1,000 messages and strengthening regional partnerships. ​This momentum helped reignite both political and community support, prompting the reconvening of a stakeholder group with ministerial involvement. Ongoing political engagement is keeping the issue firmly on the agenda.

Challenge​

Build a coalition of support and effect change​

Approach​

Communit y and political engagement campaign​

Results​

Momentum for investment​

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