Cameron House

Protecting the reputation of Scotland’s leading luxury resort hotel

BIG led the media response for Cameron House during the Fatal Accident Inquiry into the 2017 fire at the hotel. We provided round-the-clock support, from drafting statements to managing off-the-record briefings, helping the client respond openly and sensitively. With local stories often setting the tone for national and international coverage, our focus was on accuracy, tone and timing. With around 100 articles published, our experienced handling ensured the hotel’s position was reflected in reporting and coverage remained as balanced as possible.

Preparation

Preparing lines and briefings

Availability

Handling incoming queries

Reputation

Counsel to resort leaders throughout