Winning attention (and awards) for Rock Face

BIG delivered the ‘She Nose Best’ campaign for men’s care challenger brand Rock Face, putting women at the centre of the story to prove that smelling good is the most attractive trait in a man. Backed by a survey and professional insight from a behavioural psychologist, we turned data into headlines with a hugh-energy brand activation in the heart of Manchester, fronted by celebrity couple Rhian Sugden and Coronation Street’s Oliver Mellor. The campaign generated byh media coverage and social buzz, winning a PR Moment Award.